🗂️ Data Room Analytics
Data Room Analytics rolls up engagement across every document in a room, so you can understand how stakeholders interact with the entire package — not just individual files.
Open it from the Analytics action on a data room in the Data Rooms section.
📊 What You Can See
| Insight | Description |
|---|---|
| 👁️ Total room views | How many times the data room has been opened. |
| 🙋 Unique visitors | The number of distinct people who accessed the room. |
| 📄 Per-document engagement | Which documents inside the room get the most attention. |
| ⏱️ Time spent | Average viewing duration across the room. |
| 🌍 Visitor geography | Where your room visitors are located. |
🧭 Using Room Analytics
- 🔥 Spot the hot documents — see which files in the room draw the most interest.
- 🧊 Find the cold spots — identify documents that are rarely opened.
- 🙋 Track stakeholders — when email gating is on, follow specific visitors across the room.
- 📈 Measure momentum — watch engagement build during an active deal or raise.
💡 Tips
- Require email on the room to attach real identities to each session.
- Keep the index page enabled so visitors can navigate the full document set — this also produces cleaner navigation analytics.
- Review room analytics before key meetings to know which materials your audience has already engaged with.
Next: collaborate with colleagues using Teams. 🚀